FASHION DESIGN

W!tches Collection

W!TCHES is a unisex fashion concept and a call for creative self-expression.

Inspired by the 80’s New Wave androgynous icons and the cult film Suspiria, I proposed a collection of bold pieces that flirt with excentricity and unexpected juxtapositions.

Design, pattern making and final garments by me.



_Collages & Croquis

Communication posters
FASHION DESIGN

Urban Amphi_
bians


A unisex collection inspired by the active lifestyle.


Urban Amphibians explores the idea of versatile outfits that adapt to different environments: from work to leisure, comfort is key.



_Prints
_Key looks
_Plan de Collection

WOMENSWEAR DESIGN

NYC Womenswear

In 2013, I created a contemporary womenswear brand in New York, inspired by digital culture and activewear.  





Fall/Winter 2014 Cover
Photos: Rodrigo Maltchique



During 3 years of what became a completely immersive experience, I designed every garment, fabric print, label and look book.  






_2014



_2015








T A P   T O   Z O O M

MENSWEAR DESIGN

Homecore



I collaborated in the design and developmet of Homecore’s Spring-Summer 2020, Autumn-Winter 2021,  Spring-Summer 2021, Autumn-Winter 2022 collections. Here’s a snapshot of my croquis and final garments.



















DIGITAL DESIGN DIRECTION

Uniqlo




I was the design lead at IxCo, for the Uniqlo global e-commerce redesign.

An integrated experience connecting online and in-store shopping, as well as an A.I. tool named Uniqlo IQ.

The clean visual language and use of bold photography support the intuitive experience.











–In order to elevate what really mattered, we took a reductionist approach to interface design.

Mobile :

Editorial content on high-tech garments and international designers' collaborations were merged into the experience, blurring the lines between content and commerce.



 
UNIQLO PACK :

An utility that helps you pack and shop in time for your next trip.







︎

Thaïs Lima | Fashion and Graphic Design
thais@thaislima.com +33 7 69620661

︎︎ thaisetlamagie︎ witches.paris

© Thaïs Lima, 2021