W!tches Fashion Concept

W!TCHES is a unisex fashion concept and a call for creative self-expression.

Inspired by the 80’s New Wave androgynous icons and the cult film Suspiria, I proposed a collection of bold pieces that flirt with excentricity and unexpected materials juxtapositions.

I designed this collection as part of my final graduation project at ESMOD Paris, where I specialized in Unisex RTW.

All designs, prints, patterns and final garments by me. 

_Collection   

DIGITAL DESIGN DIRECTION

Uniqlo

I was the design lead at IxCo, for the Uniqlo global e-commerce redesign.

An integrated experience connecting online and in-store shopping, as well as an A.I. tool named Uniqlo IQ.

The clean visual language and use of bold photography support the intuitive experience.

Mobile :

Editorial content on high-tech garments and international designers' collaborations were merged into the experience, blurring the lines between content and commerce.

 

UNIQLO PACK :

An utility that helps you pack and shop in time for your next trip.

PHOTOGRAPHY

Nous & Paname

A lighthearted photo shoot for this authentic, Parisian accessories brand.

Photography: Thaïs Lima.
Art direction: Nous & Paname.

WOMENSWEAR DESIGN

A NYC  Fashion 
Brand

In 2013, I launched a contemporary womenswear line in New York, inspired by the city’s lifestyle.

Following an intuitive process, I repurposed my art direction skills and inspirations to design wearable pieces.

_{Fall/Winter 2014 Cover
Photos: Rodrigo Maltchique}


During 3 years of what became a completely immersive experience, I designed every garment, fabric print, label and look book.  

As my personal style evolved, I became increasingly interested in gender-neutral fashion and started adding unisex pieces into my collections.

_2015

MENSWEAR DESIGN

Homecore

I collaborated in the design and developmet of Homecore’s Spring-Summer 2020, Autumn-Winter 2021,  Spring-Summer 2021, Autumn-Winter 2022 collections.

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