W!tches Fashion Concept

W!TCHES is a unisex fashion concept and a call for creative self-expression.

Inspired by the 80’s New Wave androgynous icons, the label proposes bold pieces that flirt with excentricity and unexpected materials juxtapositions.

This collection’s theme draws inspiration from the cult film Suspiria. The vivid cinematography and rainy ambiance influenced both the color palette and the choice of light-reflecting materials as patent leather, velvet and satin. 

The pieces were developped using multiple techniques, from flat pattern making to draping, according to each style’s needs. All patterns and final prototypes were made by the designer.

The branding design can be viewed here

Roles: creative direction, design, pattern making and construction of all garments.


_Collages & Croquis



I contributed in the design and developmet of Homecore’s Spring-Summer 2020, Autumn-Winter 2021, and Spring-Summer 2021 collections.

Images below are from from the Autumn/Winter 2020/21 collection.



While working at IxCo, in New York, I was the design lead for the Uniqlo global commerce redesign.

An integrated experience connecting online and in-store shopping, as well as an A.I. tool named Uniqlo IQ.

The clean visual language and use of bold photography support the intuitive experience.

–In order to elevate what really mattered, we took a reductionist approach to interface design.

Mobile :

Editorial content on high-tech garments and international designers' collaborations were merged into the experience, blurring the lines between content and commerce.



A NYC  Fashion 

In 2013, I launched a contemporary womenswear line in New York, inspired by the city’s lifestyle.

Following an intuitive process, I repurposed my art direction skills and inspirations to design wearable pieces.

Fall/Winter 2014 Cover
Photos: Rodrigo Maltchique

During 3 years of what became a completely immersive experience, I designed every garment, fabric print, label and look book.  

As my personal style evolved, I became increasingly interested in gender-neutral fashion and started adding unisex pieces into my collections.




T A P   T O   Z O O M


Prints & Materials

My graphic design background has naturally evolved into textile design. Exploring various materials and printing techniques, I discovered ways to add dimension to garments.

To create the Paint print (shown here), I worked with ink on paper until I achieved the desired motion and finished it digitally.  

I designed the Glitch print by meticulously painting, cutting and pasting elements from glitch error screenshots, a very minucious process, like digital embroidery.

Glitch print, Fall/Winter 2014, Thaïs Lima NYC

A series of black and white prints created for the Spring/Summer 2015 Thaïs Lima NYC collection. 

_A purposeful print overload 

Intended for mixing and matching, these prints interconnect through their accent colors and details.

_Beauty on the inside: printed linings

Created for the W!TCHES collection, a custom printed lining adds a pleasant surprise.

_Working With Leather

Exploring other ways to interpret a print, using leather application over fabric and laser engraving.

Various leather qualities cut into ribbons and applied over a stretch denim base.


Thaïs Lima | Fashion and Graphic Design +33 7 69620661

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© Thaïs Lima, 2020