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CKOne is known for empowering individuality and authenticity. For the launch of its makeup line, we proposed they invited people to show their many facets and by doing so, to shape the identity of the ckOne makeup brand.

The idea: More Within One.

To pay off the bold statement, we created a mechanic that let consumers shape the look of ckOne Color. Weekly challenges were fed to an audience of makeup enthusiasts on YouTube and the winning looks became ckOne official looks, featured also on the online store and campaign posters.

*TOUCH* images to zoom

Thaïs Lima | Designer


© Thaïs Lima, 2023