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DIGITAL DESIGN DIRECTION

Uniqlo
IQ




An artificial intelligence powered shopping assistant.

Brand identity for Uniqlo IQ, a shopping assistant initially rolled out in the Japanese market.











–  Named and designed after the main brand, the association between Uniqlo and IQ was made seamless and clear.









Thaïs Lima | Designer
thais@thaislima.com

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© Thaïs Lima, 2023