DIGITAL DESIGN DIRECTION
Uniqlo
An artificial intelligence powered shopping assistant.
Brand identity for Uniqlo IQ, a shopping assistant initially rolled out in the Japanese market.
Uniqlo
IQ
An artificial intelligence powered shopping assistant.
Brand identity for Uniqlo IQ, a shopping assistant initially rolled out in the Japanese market.
– Named and designed after the main brand, the association between Uniqlo and IQ was made seamless and clear.
