DIGITAL DESIGN DIRECTION

Uniqlo




While working at IxCo, in New York, I was the design lead for the Uniqlo global commerce redesign.

An integrated experience connecting online and in-store shopping, as well as an A.I. tool named Uniqlo IQ.

The clean visual language and use of bold photography support the intuitive experience.











–In order to elevate what really mattered, we took a reductionist approach to interface design.

Mobile :

Editorial content on high-tech garments and international designers' collaborations were merged into the experience, blurring the lines between content and commerce.







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Thaïs Lima | Fashion and Graphic Design
thais@thaislima.com +33 7 69620661

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© Thaïs Lima, 2020