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thaïs lima //
multidisciplinary designer
and creative director 


branding & ui
 ally
 uniqlo
 city of scents
 tl/rtw
 calvin klein
 nous & paname
 toyota
 rent the runway
 byronz
 (soon)la scène

fashion
(soon)tl
(soon)w!tches
(soon)a.t.m.a.
(soon)textile design

thoughts
 creative identity

 about



  
Mark

 Uniqlo  


          An integrated experience that seamlessly connects e-commerce and in-store shopping—anchored by the AI-powered assistant, Uniqlo IQ. The interface redesign aimed to strike a balance between form and function, embodying the brand’s timeless and accessible identity. The result is an editorial-inspired design that supports a clean, intuitive user experience.

          Developed in collaboration with Google Cloud Dialogflow, Uniqlo IQ bridges the gap between physical and digital retail, offering a smooth, connected journey for customers across all touchpoints.

Role: Design Direction, visual design and ux team lead
Design Agency: I&Co













AI-powered assistant, Uniqlo IQ.

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