DIGITAL DESIGN DIRECTION
Uniqlo
I was the design lead at IxCo, for the Uniqlo global e-commerce redesign.
An integrated experience connecting online and in-store shopping, as well as an A.I. tool named Uniqlo IQ.
The clean visual language and use of bold photography support the intuitive experience.
Uniqlo
I was the design lead at IxCo, for the Uniqlo global e-commerce redesign.
An integrated experience connecting online and in-store shopping, as well as an A.I. tool named Uniqlo IQ.
The clean visual language and use of bold photography support the intuitive experience.
![](https://freight.cargo.site/t/original/i/fd63c261eed9dd89df2d567456e2a556030e6e32e212311e9affaeac5b3ee3d2/uniqlo-home-extract.jpg)
![](https://freight.cargo.site/t/original/i/17834733e48afb66b3d135ba494b84c4a3717d87af3cd85ac3caa558338e7be7/0006_UNIQLO_HP-4.jpg)
![](https://freight.cargo.site/t/original/i/55da2e5dd2120cc139c3903995ed799520a0862015051dfaa78af8f6adb980cd/0007_UNIQLO_L3-PC-1.jpg)
![](https://freight.cargo.site/t/original/i/b4d4527a524b6d86613ec799ba854a641770a7a61fe2dd450959c52292e07311/0009_UNIQLO_L4-PC-1.jpg)
![](https://freight.cargo.site/t/original/i/d5392283ee0d3a9ad18d64e6a0048d37e3d50cfade0e7f2e813080ccd6074dc5/0003_UNIQLO_HP-1.jpg)
![](https://freight.cargo.site/t/original/i/9cde991ecf568d86b403b6332e08d9043c4a5482204f55c52690477f292fd9eb/0005_UNIQLO_HP-3.jpg)
![](https://freight.cargo.site/t/original/i/24e1e6f39af2bf84d4da9c3d82ee2e17142afc4caf9102114d28ecf066646c8d/0021_UNIQLO_SCO-PC-4.jpg)
![](https://freight.cargo.site/t/original/i/0d943a9b74bde3cc3f1ef09fd7e03b73254f13a501fd3c9af90b9386388a16c5/uniqlo-lemaire-module-extract.jpg)
–In order to elevate what really mattered, we took a reductionist approach to interface design.
Mobile :
Editorial content on high-tech garments and international designers' collaborations were merged into the experience, blurring the lines between content and commerce.
Editorial content on high-tech garments and international designers' collaborations were merged into the experience, blurring the lines between content and commerce.
![](https://freight.cargo.site/t/original/i/6cc4b317f22c824f73e44f18f559f7d61404042f3805842f28ed371e48c49499/0014_UNIQLO_SCO-SP-1.png)
![](https://freight.cargo.site/t/original/i/2f154e2cd395b3bff610bbb598938f22b67fa38b6728269f8bff11d3f845f1da/0015_UNIQLO_SCO-SP-2.png)
![](https://freight.cargo.site/t/original/i/49a252d9b37da41e40f6ad2caae1af9e099e0423e1c548fafca7380be3f33b78/0016_UNIQLO_SCO-SP-3.png)
![](https://freight.cargo.site/t/original/i/e2fa0f6cfa920166ca2c0665f7f61c130d35635096cd8abb167c4c52188691c0/0011_UNIQLO_L3-SP-1.png)
![](https://freight.cargo.site/t/original/i/8e3a92add1c7ed78fe44cc4fc8a044e60f6fcad70b64d9e8db8f907d3116876f/0013_UNIQLO_L4-SP-1.png)
UNIQLO PACK :
An utility that helps you pack and shop in time for your next trip.
An utility that helps you pack and shop in time for your next trip.
![](https://freight.cargo.site/t/original/i/029ddc7abc7969ad9dde444d3a9ace61f1ee60ce909e0e37040e5c353743f4a8/01---Load.jpg)
![](https://freight.cargo.site/t/original/i/584857b23aeb029a75dcb0174fbdc52ba46f8712c777c5d6beba5520166533ea/04---Finish.jpg)
![](https://freight.cargo.site/t/original/i/5814168c7f0b7bc35b18262b5e33a7dcbe2f1ede3efb368d0eb7aa022263bbe8/03---Results.jpg)
![](https://freight.cargo.site/t/original/i/dfd58171cb2e598b3740363194cb8f36f32658efed2ee22a16dcd62978af403c/02---Home.jpg)