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Coach Poppy Project

A digital treasure hunt created to promote the Coach Poppy handbag line.

It all started with planting the digital seeds (aka. a line of code) in the hands of influential Coach brand fans. Once they pasted the code on their websites, Poppy patterns started blooming, fueled by Tweets, Likes, store and site visits. 

“Buzz-worthy Poppy Project was the most recent of many blogger collaborations; from shopping-oriented social media to top-notch e-commerce, brand delivers on every platform”


Each blogger picked a unique #hashtag and watched their garden grow proportionally to the hashtag use, also increasing their popularity.

Meanwhile, Coach hid Poppy handbags within the vines, and readers begun navigating from vine to vine scouting blogs for hidden treasures.

Thaïs Lima | Designer


© Thaïs Lima, 2023