Thaïs Lima
Paris
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I’m a designer at my core and a strategic creative leader with an international, multidisciplinary practice working across branding, art direction, fashion, and design. I continue to design actively while leading creative teams, shaping creative vision, and building the structures and environments that allow people and ideas to do their best work.
I work across both concept and execution, moving between hands-on design and creative leadership depending on what the work requires. I’ve led creative and design teams, built departments from the ground up, and developed branding and campaign projects for international companies. My approach combines strategic thinking with a strong focus on craft: bringing diverse perspectives together around a clear vision, creating space for experimentation, and helping ambitious ideas become meaningful, well-crafted work.
Teaching and mentoring are also an integral part of my practice. For the past four years, I’ve taught at one of Paris’ leading fashion colleges, leading collective projects and working one-on-one with students to help them develop their creative identity and confidence. I also mentor designers and emerging creatives, with a focus on thoughtful feedback. I see leadership and mentorship as an extension of design: creating the conditions for ideas, people, and practices to evolve.
My design foundation is deliberately multidisciplinary. I studied design and architecture at the University of São Paulo and fashion design at ESMOD Paris, experiences that taught me to move fluidly between disciplines, mediums, and scales. I see each as a different language—with its own rhythm and syntax, and draw on that range to connect strategy, concept, and execution.
Whether I’m designing, defining a creative direction, developing a team, teaching, or mentoring, I’m driven by the same belief: good design starts with a clear point of view, and strong creative work happens when people have both the direction and the freedom to push it further.
thais@thaislima.com
Brands: Nike, Sephora, Coach, YouTube, Calvin Klein, Shiseido, Dyson, Target, West Elm, Google, Uniqlo, 19 Entertainment, Rent The Runway, City Harvest, La Scène Des Artistes.
Agencies: I&Co, R/GA, AKQA, POKE, Goodby Silverstein & Partners, Johannes Leonardo, BBDO, Makeable, Droga5, POKE, Cherry Bomb Creative.