https://thaislima.com Thaïs Lima | Design and Creative Direction copy Tue, 16 Sep 2025 15:22:21 +0000 https://thaislima.com en https://thaislima.com/About Tue, 16 Sep 2025 15:22:18 +0000 Thaïs Lima | Design and Creative Direction copy https://thaislima.com/About <img width="178" height="100" width_o="178" height_o="100" data-src="https://freight.cargo.site/t/original/i/a94282257b39a8e61e7878069f17eb6856534f647fd9acfbff3397c06e73d8f5/thais-gif-wind.gif" data-mid="245275882" border="0" src="https://freight.cargo.site/w/178/i/a94282257b39a8e61e7878069f17eb6856534f647fd9acfbff3397c06e73d8f5/thais-gif-wind.gif" />Thaïs LimaParis / NYC / LA LinkedIn &gt;&gt; &nbsp; &nbsp;Instagram &gt;&gt; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I’m a creative leader with a dynamic career spanning art direction across agencies in Paris, New York, San Francisco, Toronto, and São Paulo, alongside a parallel path in fashion, including founding an independent ready-to-wear brand with points of sale across three continents. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Throughout my career, I’ve led branding and campaign projects for international companies and managed design departments, bringing clarity and structure to in-house practices. I’ve built teams from the ground up and mentored designers by listening deeply, encouraging risk-taking, and identifying meaningful growth opportunities. My strength lies in uniting diverse minds around a clear vision, championing experimentation, and upholding a high standard of craft; whether on screen or in the physical world. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; My foundation is multidisciplinary: I graduated from a design and architecture program at the University of São Paulo and from the fashion design program at ESMOD Paris. I see each design discipline as a language with its own rhythm and syntax; learning them has allowed me to move fluidly across mediums and bridge concept and execution. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; For the past four years, I’ve also taught at one of Paris’ leading fashion colleges, guiding collective projects and offering one-on-one mentorship to help students uncover their creative identity and grow with confidence. thais@thaislima.com Brands: Nike, Sephora, Coach, YouTube, Calvin Klein, Shiseido, Dyson, Target, West Elm, Google, Uniqlo, 19 Entertainment, Rent The Runway, City Harvest, La Scène Des Artistes. Agencies: I&amp;Co, R/GA, AKQA, POKE, Goodby Silverstein &amp; Partners, Johannes Leonardo, BBDO, Makeable, Droga5, POKE, Cherry Bomb Creative. https://thaislima.com/Thoughts-Identity Tue, 16 Sep 2025 15:22:17 +0000 Thaïs Lima | Design and Creative Direction copy https://thaislima.com/Thoughts-Identity Thoughts/ &nbsp;THE CREATIVE Identity <img width="1536" height="1536" width_o="1536" height_o="1536" data-src="https://freight.cargo.site/t/original/i/921aeee1c670775c557f9a02024470346791f922289884af79458957818c6062/Mirror-image-thais.jpeg" data-mid="238287609" border="0" src="https://freight.cargo.site/w/1000/i/921aeee1c670775c557f9a02024470346791f922289884af79458957818c6062/Mirror-image-thais.jpeg" /> Paris, July 2025 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; As another academic year wraps up, I’ve been reflecting on the past 10 months of teaching—and the lessons that go far beyond fashion and design. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Each year, I see the pressure students feel to define their design identity. It’s a big ask, but with the right support, it can be a joyful process. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Technical skills and methods for sparking creativity can be taught. Identity, on the other hand, is something revealed—through practice, reflection, and persistence. Like learning a language, you need fluency before you can truly express yourself. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; That gap between vision and execution can be uncomfortable—but it’s also a crucial moment to persist. Here’s what I encourage: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Choose a trusted mentor A good mentor helps reveal your identity through feedback and reflection—a kind of human mirror. You need to trust both the person and the process. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Experiment freely You don’t need to know exactly who you are yet. This is a time for exploration. Take on assignments with curiosity. Try different styles, approaches, ideas. Then do it again. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Spot the patterns After a few projects, step back with your mentor and look for recurring elements. In my experience, something always repeats—whether it's a theme, a shape, or a way of thinking. These patterns are clues to your identity coming through. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4. Embrace what you find As your identity becomes clearer, resist the temptation to compare yourself to others. You might admire their work—but you’re not them. And that’s a good thing. Your strength lies in leaning into what comes naturally to you. To all the professionals navigating this journey: keep going. Identity is not a fixed destination, but an evolving part of your creative life. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://thaislima.com/Aenean-Facili Tue, 16 Sep 2025 15:22:20 +0000 Thaïs Lima | Design and Creative Direction copy https://thaislima.com/Aenean-Facili Aenean Facili Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas in tortor risus. 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