Calvin Klein  

  
          Though widely known, few realize Calvin Klein spans eight distinct brands across various categories—from high-end runway collections to Jeans, Underwear, and fragrances.

          Our task was to coherently connect and display the various Calvin Klein brands under a single web address.

          In close collaboration with the client’s in-house  marketing team, we consolidated a previously scattered identity into a cohesive structure. The new platform unified communications and commerce globally.
         
The website’s modern and reductionist visual language was rooted in the same guiding principles as those applied by architect John Pawson’s when designing the New York flagship store.

Role: Creative Director
Design Agency: AKQA